Wayside Publishing Student Information Privacy Notice

Last Updated: February 14, 2023


Wayside Publishing (“Wayside,” “us,” or “we”) is committed to protecting the privacy of students using Wayside’s services. This Wayside Publishing Student Information Privacy Notice supplements Wayside’s general Privacy Policy and applies to K-12 student users of Wayside’s and Learning Site® online services and related mobile applications (the “Services”). This Privacy Policy describes how Wayside collects and uses the information provided by or on behalf of students when registering for and using our Services so that you can understand how we protect and use your information. If you are under 18, we suggest that you review this information with your parents. By visiting or using our Services, you acknowledge and consent to the information handling practices described in this Student Information Privacy Notice and our general Privacy Policy.


End users of the Services may access the Services in varying ways. Where a student registers with Wayside directly, the student would be considered a customer of Wayside. In other circumstances, Wayside may enter into a contract directly with a school pursuant to which the Services would be used as part of the school’s curriculum in which case Wayside may receive student data directly from the school or through a school’s third-party “rostering” service provider. In certain other circumstances, a teacher from a student’s school may provide registration data for students who will have access to the Services in connection with a particular course or program. When Wayside provides Services through a school or teacher at a school (which, for purposes of this Student Information Privacy Notice are referred to collectively as a “School”) as part of the school’s curriculum, we may have access to personal information about K-12 students (“Student Users”) and certain information provided or received in connection with the Services may be considered a student “educational record” under applicable law. In addition, personally identifiable student information or data created or provided by a student or parent through use of the Services, created or provided by a School in connection with the Services, or gathered through use of the Services may be protected by certain state Student Information Privacy laws.


This Student Information Privacy Notice describes how Wayside handles and protects the personal and educational information of Student Users of our Services. This Student Information Privacy Notice pertains only to Wayside’s handling and use of personally identifiable information of Student Users. Our general Privacy Policy describes our practices for collecting, using, maintaining, and disclosing other information of users of our Services. To the extent that there is a conflict between the terms of this Student Information Privacy Notice and our general Privacy Policy with regard to the personally identifiable information of a Student User, the terms of this Student Information Privacy Notice shall control.


What information do we collect?


If you create an account for use of the Wayside Services or communicate with Wayside you may provide what is generally called “personal information” or “personal data,” such as your full name, email address or other information that can be used to identify you. Information that cannot be used to identify you as an individual is called “de-identified” or non-personal information.


We collect information, including personal information, in a variety of ways which may vary according to your use of the Services and your account settings. The categories of personal information we collect may include:


Contact and profile information.


When you create an account with Wayside or communicate with us we may collect personal information including your name and email address. After you register, you may also choose to provide additional information in your profile, such as your location (city, state) and other personal or demographic information. In addition, we may ask you for personal information at other times, such as when you contact our technical support team, send us an email, or otherwise communicate with us.


Information from Others.


We make available certain features on our Services that allow other users to provide us information about you. For example, a parent or School may provide information relating to a Student User, such as when a School or parent registers an account for their student or child and provide us with certain information about the student or child, such as user name.


Information about your use of our Services.


We may collect usage information about your use of our Services, such as materials accessed, lessons completed, problems you have attempted, and test and quiz results.


Location information.


We may collect and use information about your location or infer your approximate location based on your IP, but we do not collect the precise geolocation of you or your device.


Usage and device information.


We may use various technologies that automatically record certain technical information from your browser or device when you visit our website, read our emails, use our Services or otherwise engage with us. This information is typically collected through a variety of tracking technologies, including cookies, web beacons, Flash objects, log files, and similar technology (collectively, “tracking technologies”). These tracking technologies collect information about how you use the Services (e.g., the pages you view, the links you click, and other actions you take on the Services), information about your browser and online usage patterns (e.g., Internet Protocol (“IP”) address, browser type, browser language, pages viewed, whether you opened an email, links clicked), and information about the device(s) you use to access the Services (e.g., mobile device identifier, mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, and whether you access the Services from multiple devices). We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Services and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners, and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.


How we use the information we collect


Wayside uses this information in the following ways:


To provide and enhance our Services.


Wayside uses the information you provide or that we collect to operate, maintain, enhance, and provide all of the features of our Services.


To personalize your experience.


We use the information to personalize your experience while using the Services, including on various devices you may use to access the Services.


To communicate with you.


We may use your information to communicate with you about your account and respond to inquiries.


To understand, improve, and develop our Services.


Wayside uses all of the information that you provide or that we collect from users to understand and analyze the usage trends, learning behaviors, and preferences of our users, to improve the way the Services works and looks, and to create new features and functionality. We may also use information to maintain, develop, support and improve our Services and other educational products and Services. When we use Student User information for these purposes, we de-identify or aggregate the data so that an individual user may not be personally identified.


Student Users and Student Education Records


When the Services are used as part of the School’s educational curriculum, the personal information related to the School’s Student Users that is (i) provided to Wayside by a student or by a School, or (ii) collected by Wayside during the provision of the Services to a School, may include information defined as “educational records” by the Family Educational Rights and Privacy Act (“FERPA”). In addition, we may gather other information through use of the Services that describes or identifies a Student User which may come within the definition of “student data,” “covered information,” or “personally identifiable information” that may be protected under certain state Student Information Privacy laws. For purposes of this Student Information Privacy Notice, we call this information, collectively, “Student Education Records.”


Our collection and use of Student Education Records is governed by our contracts with the Schools, by our Privacy Policy, and by applicable privacy laws. For example, we work with Schools to help protect personal information from the Student’s educational record, as required by the Family Educational Rights and Privacy Act (“FERPA”), and we work to protect the personal information of students under 13 consistent with the Children’s Online Privacy Protection Act (“COPPA”). We also observe applicable requirements of state Student Information Privacy laws when using or storing Student Education Records.


In our effort to protect personal and educational information of Student Users and to comply with applicable law, we observe the following standards and protocols regarding Student Education Records:


  • ● We collect, maintain, use and share Student Education Records only for an authorized educational purpose in connection with the Services, or as directed by the School, the Student User and/or the student’s parent or legal guardian (a “Parent”).
  • ● We do not disclose Student Education Records for targeted advertising purposes and do not engage in targeted advertising of Student Users.
  • ● We do not build a personal profile of a Student User other than in furtherance of an educational purpose in connection with use of the Services.
  • ● We maintain a data security program designed to protect Student Education Records maintained by the Services.
  • ● We will take reasonable steps to protect the Student Education Records from unauthorized access, destruction, use, modification, or disclosure.
  • ● We will never sell Student Education Records unless the sale is part of a corporate transaction, such as a merger, acquisition, bankruptcy, or other sale of assets, in which case we will require the new owner to continue to honor the terms provided in this Privacy Policy or we will provide the School with notice and an opportunity to opt-out of the transfer of Student Education Records by deleting the Student Education Records before the transfer occurs.
  • ● We will aggregate or de-identify student data used for purposes of helping us to improve our services or develop or improve our products or services.
  • ● We will contractually require any service providers that we engage in connection with the Services who may receive Student Education Records acquired through our Services to use the information only to provide the contracted services, not to further disclose the information, to maintain reasonable data security measures, and to comply with applicable data privacy laws.
  • ● We will clearly and transparently disclose our data policies and practices to our users.
  • ● We will not make any material changes to our Privacy Policy or contractual agreements that relate to the collection or use of Student Education Records without first giving notice to the School and providing a choice before the Student Education Records are used in a materially different manner than was disclosed when the information was collected.
  • ● We will delete Student User information if the school requests deletion of data under its control.


Educational records are within the control of the School that has entered into a contract with Wayside. If you have any questions about reviewing, modifying, or deleting the educational records of a Student User accessing the Services through a School, please contact your School directly.


How we share and disclose Student Education Records.


Schools, including teachers, will have access to Student Education Records contained on the Services. Parents may have access to Student Education Records contained on the Services through the School. If you have any questions about reviewing, modifying, or deleting the educational records of a Student User accessing the Services through a School, please contact your School directly.


We may use or make permitted disclosures of student information and data as required or allowed by applicable law.


How we retain and delete Student Education Records.


Student Education Records stored within the Services are protected through technical, physical, and administrative safeguards instituted by Wayside.


We will not knowingly retain Student Education Records beyond the time period required to support an educational purpose, unless authorized by a School, adult student or Parent.


Student Users who create their own accounts (or their Parents) can delete their accounts and all personal information associated with the account by sending us an email at info@waysidepublishing.com.


The School is responsible for managing Student Education Records which the School no longer needs for an educational purpose by submitting a deletion request when such data is no longer needed. Please note that Wayside cannot comply with a School’s request to delete personal information in a user account except for Student User accounts created by a School (i.e., using a School email address and/or an account login provided by a School) pursuant to a contractual agreement between the School and Wayside, or unless the Student User (or the user’s Parent) requests deletion directly.


Questions about Student Education Records.


If you have questions about specific practices relating to Student Education Records provided to Wayside by a School, please direct your questions to your School.


Wayside Privacy Policy for Student Users under 13 Years of Age (Young Student Users)


The Children’s Online Privacy Protection Act (“COPPA”) provides certain protections for information provided by individuals under the age of 13. Wayside does not knowingly collect any personal information from children under the age of 13 unless and until the School has obtained appropriate parental consent for the student to use the Wayside Services. Wayside collects and uses data regarding Student Users at the direction of and under the control of a School. Wayside relies on each School to provide appropriate notice to parents of the School's use of third party service providers such as Wayside, and for the Schools to provide consent, if necessary, and authorization for Wayside to collect data regarding Student Users, as permitted by COPPA. If Wayside learns that personal information of a Young Student User has been collected on our Services without parental or School consent, Wayside will take appropriate steps to delete the information. If you are a parent or guardian and discover that your child under the age of 13 has a registered account with our Services without your consent, please advise Wayside at info@waysidepublishing.com and request that we delete your child’s personal information from our systems.


Links to Wayside Publishing Supplemental Policies


    General Data Protection Regulation


Changes and updates to Privacy Policy


We will provide notice on our website if we make any material changes to our privacy policies that relate to the collection or use of Student Education Records.


Contacting Wayside


To ask questions or comment about this privacy policy and our privacy practices, contact us at:

By email: info@waysidepublishing.com


By mail: Wayside Publishing

2 Stonewood Drive

Freeport, ME 04032


By Phone: Phone/fax: (888) 302-2519


Live phone support: M-F, 8:30 a.m. to 4:30 p.m. (Eastern Time)